Search Engine Optimization


A website plays many roles in a business. A well-designed website can generate more revenue and create more interest. It begins with content! A successful business should budget for a good copywriter. A good copywriter writes content that attracts users to your business. Content should be helpful and emphasize people first.


I take the content designed for each page and derive keywords. Search engines send Google bots to crawl your site. Google bots determine the quality of your content and if the keywords are relevant. Google recommends one to two keywords for every one hundred.

On-Page SEO

Google has a set of guidelines. These guidelines help search engines crawl and understand your content. The following are some of these guidelines.

  • Add descriptive alternative text on images and videos
    You should only have one h1 and one h2
  • Keywords should be 1 to 2 keywords for every 100 words.
  • A bad practice is to stuff your content with too many keywords.
  • Content per page should be at least 300 words. What is more important is not how long it is. But clear, accurate, and complete content is more important. 
  • Your title, slug, and description should include keywords on your search results page.

Collect and Manage Data 

Google Analytics

Google Analytics is the tool used to collect all the data on your website. To use Google Analytics, you will need a general Google account. You can now set up your Google Analytics account within your general account. At this point, you register your URL, and a tracking number is issued. Use the tracking number by installing it in the HTML head of each page you want to track. It takes a few days to receive data. 

Google Search Console

Google Search Console is a free service offered by Google. You check, maintain, and troubleshoot your site's presence in Google Search results. All you need to do is submit your sitemap. If there are problems with your sitemap, Google Search Console will warn you. You don't have to sign up for Search Console to receive Google Search results. But Search Console helps you understand and improve how Google sees your site.

Analyzing Data

What can we learn from all this data? Let's run down the most important metrics that you should follow.

  • Users: How many users visit your site?
  • Sessions: When a user enters your site and ends after 30 minutes of inactivity or when the user leaves.
  • New Users: This shows the number of first-time users that visited your site.
  • Average Engagement Time: What is the average time users engage with your site?
  • Bounce Rate: When a user lands on a website page and then leaves/bounces off your site. High bounce rates show a problem with the page. In contrast, a lower one speaks to a page that works.
  • Session Conversion Rate: Represents sessions that resulted in a conversion. Conversions can be a purchase, filling out a form, downloading a file, etc. 
  • Entrances: It shows what page a user first enters your site.
  • Exits: It shows what page someone exits when they leave your site.
  • Views Per User: This is the average number of pages users see during a defined time frame.
  •  Engaged Sessions: When a session lasts longer than ten seconds, has two page views, or is a conversion event. It shows the level of engagement on your website.
  • Returning Users: Users who visited your site more than once during a specified time frame. High-returning users express brand loyalty and retention.

There are many more, but these express your site's effectiveness. These metrics can reveal strengths and weaknesses. Be aware of ineffective pages and make corrections to them. A lousy page can cause a customer to bounce off your site and never return.