Good web design by a professional can make a compelling difference in your return on investment. As a web designer, I realize that there many reasons why you build a website. But in almost all cases, the client wants some return on their investment. This return can take many forms, i.e., more product sales, increased membership, blog visits, you get the idea.
Let's first describe what lousy design is, what it looks like, and how it can hurt your brand. The most common problems are the following.
Let's say have a poorly designed, ugly website. Think about people that visit your site for the first time. It would not leave a wrong first impression even if you have a great company. In many cases, It will do more harm than good!
People without knowing it gravitates to clarity. Information to the user should be progressive, and when your client is ready to receive it. Whether modern, minimalistic, or techy, the general style should be attractive. Colors will set the tone and emotion and should relate to your users.
You want to make it easy for users to understand your business. They need to know what you do and how you solve their problems. By creating a well-designed site, you attract customers and generate more business.
A website is a living, breathing entity that requires consistent nurturing to produce positive results. No one element by itself will make the difference but as a whole will attract customers, create interest, and convert them to customers.
If you need help with your project or have questions, please feel to contact me. Please feel free to leave a comment below. If you enjoyed this article, please share, we appreciate it!