It seems crazy to think that the most critical step to take when building a website is planning, but it is! The general design of the project will be one of the last things you will do. You should consider the following before you design your site.
As you can see they're a plethora of decisions to make. I will go through the website planning process so you can get a general idea. If you need any assistance with your site you can email your questions at email@example.com.
A unique selling proposition (USP) is an old concept that began in the 1940s. The idea is to think of a unique benefit that your company, service, product or brand that makes you stand out from your competition. Your USP will also add clarity to consumers and form a positive attitude towards your brand.
You should develop a buyer persona, which is a fictitious description of your ideal customer. It is essential to Include demographics and psychographic information.
It is essential to understand your customer's problems when it comes to relating to them. Communicating to your customers that you know their problems is key to connecting with them. Don't be afraid to ask your customers what problems they are having. You may get some great feedback on the ways your company can solve them. Check out company reviews to find out what people are sharing about your company. You may also want to look at your competitor's reviews particularly the negative ones.
Every company is different when it comes to this topic. Think about what is most important for your website and your company to generate. Let's look at some examples.
That wraps up the planning website planning guide. These are the basics of planning, and I cannot stress the importance of it! If you need help with your next project feel free to contact me for any questions you may have.
I'm a freelance web designer, and I love to create good looking websites that will accomplish my client's goals.