See how to get more customers to your website.

Planning a Website 101: The Essential Guide

It seems crazy to think that the most critical step to take when building a website is planning, but it is!  The general design of the project will be one of the last things you will do. You should consider the following before you design your site.


Ask the Following Questions  

  • What is Your Unique Selling Proposition
  • Who Are You Selling To
  • What Problems Do Your Customers Face
  • How Does Your Company Solve Them
  • What Do You Want Your Website To Achieve
  • What Actions Do You Want Users To Take
  • How Will Success Be Measured By Your Users
  • How Will Success Be Measured By The Owners

What are you Selling

  • Are They Purchasing Products
  • Are The Buying Your Services
  • Are They Subscribing To Your Newsletter
  • Are They Signing Up For Your Email List
  • Are They Reading A Blog
  • Art They Purchasing A Membership
  • Are They Downloading A Video, PDF, Or Booklet
  • Are They Taking A Class or Course

Website Planning Needs a Content Strategy

  • Content Strategy
  • Progressive Information Disclosure

What Assets Should You Include In Your
Website Planning Efforts 

  • Catchy Headline
  • Sub Headline
  • Call to Action.
  • Body Copy
  • Side Bar Micro-Content
  • Footer Content
  • Images
  • Audio
  • Video

As you can see they're a plethora of decisions to make.  I will go through the website planning process so you can get a general idea.  If you need any assistance with your site you can email your questions at george@envisionwebdesign.net. 

Unique Selling Proposition

 A unique selling proposition (USP) is an old concept that began in the 1940s. The idea is to think of a unique benefit that your company, service, product or brand that makes you stand out from your competition.  Your USP will also add clarity to consumers and form a positive attitude towards your brand.

Who Are You Selling To

 You should develop a buyer persona, which is a fictitious description of your ideal customer.  It is essential to Include demographics and psychographic information. 

What Problems Do Your Customers Face &
What Solutions Do You Offer

It is essential to understand your customer's problems when it comes to relating to them.  Communicating to your customers that you know their problems is key to connecting with them.  Don't be afraid to ask your customers what problems they are having.  You may get some great feedback on the ways your company can solve them.  Check out company reviews to find out what people are sharing about your company.  You may also want to look at your competitor's reviews particularly the negative ones. 

What Do You Want Your Website To Achieve

Every company is different when it comes to this topic.  Think about what is most important for your website and your company to generate.  Let's look at some examples.

  • More Leads
  • More Product or Service Sales
  • Greater Charitable Contributions
  • Subscribing to my Email List or Newsletter
  • Reading my Blog
  • Taking a Course
  • Purchasing a Membership

What Actions Do You Want Users To Take

  • Fill out an Optin Form
  • Downloading a Video, PDF, eBook
  • Viewing a Video
  • Listen to an Audio

How Will Success Be Measured By Your Users

  • Solution to a Specific Problem
  • Implementing Your Solution and Profiting from it. 
  • Greater Knowledge

How Will Success Be Measured By The Owners

  • Increased Mailing List
  • More Sales
  • Greater Profits
  • Larger Base of Customers

 That wraps up the planning website planning guide.  These are the basics of planning, and I cannot stress the importance of it!  If you need help with your next project feel free to contact me for any questions you may have. 

About the Author George Sulc

I'm a freelance web designer, and I love to create good looking websites that will accomplish my client's goals.

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