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Five Ways to Improve Your Search Rankings

Search Engine Optimization Image.

Hi, my name is George Sulc, the owner of Envision Web Design.  I can't wait to talk to you about SEO and how you can improve your ranking on search results.  The first thing to understand about optimizing your site is how Google analyzes your site.

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Indexing

Think of all the millions of pages that exist on the internet.  Google will send little Google bots that will crawl through your site and index them.  Indexing is Google's method for organizing the multitude of pages that shape the web.  Once your site is indexed, Google will go through the process of evaluating your website and ranking your pages.

Search engines like a particular structure, and it is in this structure where you can optimize your page and improve your ranking.

Step 1. Keywords

Keyword research can be challenging and demand a fair portion of your time.  I use a free research tool called "Keywords Everywhere." You can load this tool via Chrome web browser.  To load the extension go to the Chrome Web Store (https://chrome.google.com/webstore/category/extensions?hl=en-US) search for the Keywords Everywhere extension.

After you have loaded, it got to your Chrome browser and in the upper right-hand corner click on the three dots.  Click on "more tools," then "extensions," and in the search type Keywords Everywhere. Make sure the Keywords Everywhere extension is enabled, and you're ready to go.

To use Keywords Everywhere, you go to a blank tab and type in a keyword or phrase.  Just below the search area, you will see information on that keyword or phrase. The extension will reveal the volume per month (the number of searches that are expected for a keyword within a specified period), cost per click (refers to the price you pay for each click in a pay-per-click marketing campaign), and competition ranking  defines the number of advertisers that bid for the keyword.)  The trick to choosing the right keyword is one that is not too competitive.  If the phrase you are trying to rank for is competitive and your competition is a well-established company you should not use that phrase.  A ranking in the fifties might be an excellent start to improving your ranking.

Step 2. Where to Place Your Keywords

All of your content is contained within an HTML block of code.  HTML is used to organize your content and express hierarchy. Headings using h1 - h6 tags communicate the importance.  The most critical title is an h-1 and should only be used once per page. The second most important is, of course, an h2 and should also be once.  You can use the others as you see fit without any constraints. It is better to place the keyword at the beginning of your title tag. You should not use h1 - h6 for decoration they should only be used to show importance.

Step 3. Keyword Density

Keyword density is the percentage of keywords relative to the total amount of words on a page.  The recommendation is between 4 to 5 percent. You should stay away from keyword stacking. Using keyword stacking can result in severe penalties and hurt the chances of improving your ranking.

Step 4. Image Alt Text

You should place a description of the image as an alternative text.  In HTML code it looks like this the code below.

<img alt="a description of the image" src="images/image.jpg" width="300" height="300">

Using alt text aids the disabled that cannot view the image.  Google rewards you for using alt text because it wants web pages to be available to everyone.  If you need help placing alternative text in HTML give me a call or visit my site at https://envisionwebdesign.net.

Step 5. Friendly URL's

Keywords that are relevant to your pages content and structure are more helpful to your visitors that navigate your site.  Try using target keywords in your URL's.

About the Author George Sulc

I'm a freelance web designer, and I love to create good looking websites that will accomplish my client's goals.

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