Search Engine Optimization
Let’s get your ranking up
Optimizing for the Web
Do you promote your products or services via a website? If you do then search engine optimization is very important to you! People search for products or services through a search. Customers will use keywords that will find the best solutions to their problems.
If your website is well optimized, it will rank higher when someone searches for your business. The higher your ranking, the more likely you will be on the first page of a generic search.
Almost all the companies that rank in the top of the first page get found. You hope that your business is the solution they are looking to find.
You can pay for your advertising, but many customers think generic searches are more real! They give more weight when they type in some keywords, and your website comes up.
How Does it Work
When you input keywords into a Google search, you are typing a problem in hopes of finding a solution. You want your company and website to be the best solution to their problems.
Google uses software known as “web crawlers” that scan available web pages.
Crawlers look at the internet pages which follow links on those pages. Then they bring data about those web pages back to Google’s servers.
Crawlers visit web addresses of past crawls and sitemaps provided by website owners. Crawlers main focus is on new sites and changes to existing sites and dead links.
What is the goal
You can maximize search results when potential customers search for your products or services. Search engine optimization will generate the highest possible generic search ranking.
If you achieve a first-page ranking, there is a higher potential for customers to click on your site. Furthermore, an increased ranking on the first page further increases clicks.
Your goal is simple, get ranked as high as you can on the first page of a generic search.
Information & Indexing
Imagine the web is like a vast public library that is always growing. Google will gather these pages and create an index, so we know exactly how to look things up.
The Google index includes information about words and their locations and when you make a search Google algorithms look up your search terms in the index to find the appropriate pages.
When someone has a search query, there can be millions of web pages that have helpful information.
Algorithms rely on more than 200 different clues to find out what you’re looking to find. Clues include terms on websites, how current your content, your region and page rank.
Badly Optimized Pages
Poor website SEO is a multitude of small problems that equal one big one. If your site contains these issues, your site will be more difficult if not impossible to find.
Without getting too technical the following are some of the more critical points.
- Poorly written page titles & meta description tags
- Inaccurate page content descriptions
- Not using unique descriptions for each page
- Poorly written content
- Wrong URL descriptions
- No Sitemap
This list can go on and on, but there is hope!
If you would like to discuss search engine optimization for your site call the number below.
Free EvaluationLet us take a look at your current site for free, there is absolutely no obligation. We look at your current site and offer some helpful suggestions. You have nothing to loose!
- Envision Web Design
- Phone: 424.488.6076
- Email: firstname.lastname@example.org